HUFFINGTON POST - July 3 - Sparkology, a dating site for young professionals, examined ~45K initial messages among their members and found out that messages sent between 7 a.m. and 11 a.m. are nearly twice as likely to get a response as those sent in the evening. Also those who message in the evening are all competing against each other. Whereas the early birds sneak in and get the recipients undivided attention.
I'm surprised more sites aren't doing this kind of analysis. Its painstaking and involved, but worthwhile for the social media sharing and PR results that come from truly interesting insights. People are fascinated by mating behavior. But they're not that fascinated with iDating. But when iDating sites dig up mating behavior observations, it can become newsworthy.
Posted by: Mark Brooks | Jul 10, 2013 at 08:26 AM