Regulator To Investigate Sale Of Online Dating Profiles - Online Personals Watch: News on the Online Dating Industry and Business

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Mark Brooks

Seeds of doubt about the iDating industry are being sewn in the UK. What is the reality of the service that you provide to users? What will your company do to stand out as an integrity player?

James Anderson

Can 'Global Personals' come back from all this?! I think the biggest factor in online dating is TRUST.

Mark Brooks

Yes, they can, because Global Personals UK is not a very well known brand at the consumer level. They have thousands of brands, all of which are 2nd or 3rd tier brands. So they don't have so much of a reputation concern. The entire episode doesn't inspire partner confidence however.

(Full Disclosure: Global Personals UK / White Label Dating are a prior client of Courtland Brooks)

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