NY POST - July 14 - According to comScore, in May 2013 ~58% of those who accessed apps through their mobile devices visited a game app, but only 5% visited a dating app. Apps that incorporate game-like interactions seek to lure consumers into spending more time in the app. Tinder is the fast-growing mobile "Hot or Not" based dating app that uses GPS technology to locate potential mates nearby. Tinder was launched last December by Hatch Labs, the incubator owned by IAC. Sam Yagan, CEO of Match, says he’s “not worried” about monetizing the app, instead concentrating on acquiring more users. Mobile dating is expected to be 12.4% of total industry revenue in 2013, according to IBISWorld.
by Sara Ashley O'Brien
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