BANDT - Aug 1 - Meetic was founded in 2001, is headquartered in
France, and has 5M active users. Meetic’s digital marketing director
Pierric Duthoit shares some of Meetic’s history and plans for the
future.
A: 16 countries, in 13 languages, with offices in London, Amsterdam, Madrid, Milan, Stockholm and Munich.
Q: Meetic acquired the European operations of Match.com in 2009. In 2011, IAC bought Meetic. How has that impacted on your business?
A: Match.com purchased an 81% capital share of Meetic. This partnership resulted in one clear pan-European leader. It has brought us a lot of new, fresh ideas.
Q: You must hold a lot of data about your customers. How do you use this data to enhance the customer experience?
A: We do not use members' data outside of our website. We have a
business intelligence department working on optimising the user
experience through algorithms based on users’ behaviour.
Q: You must always be after new leads. How do you acquire them?
A: We mainly use two major channels: offline and online. Both are
mandatory in our business and include TV, radio, print and billboards.
The flexibility and efficiency of online makes it a pure performance
channel for the acquisition of new members. We use all the classic
strategies like SEM, affiliation, display and partnerships.
Q: What makes Meetic different?
A: 10 years of experience. Being a leader forces you to invest in many services to stay on top.
Q: How have your digital and display strategies evolved?
A: Mobile is becoming a strong source of traffic for us. We have to be more efficient on mobile than on desktop.
Match owns USA. Meetic owns Europe. These are the world behemoths of iDating. ...Unless you count Facebook.
Posted by: Mark Brooks | Aug 06, 2013 at 06:40 AM