BUSINESS INSIDER - Aug 20 - OkCupid uses an instant login feature. Whenever the site sends an email, links inside that email contain a unique identifier (called a token) that, upon clicking, will log users into their OKCupid account without a password. The trouble presents itself when people begin forwarding these emails or otherwise distributing these custom links.
Mark Brooks: Ease of access vs security. Given the privacy concerns of many iDating users, the decision to improve conversion factors over protecting privacy is interesting. You can be sure that this was tested, and the conclusion drawn that making the email based logins was worthwhile the odd user screw-up. What's your thoughts? Which way would you sway with your dating site?