NYMAG - Aug 19 - "We wanted an easy way to find sex," says Pure's co-founder Sidorenko. "We thought it would be cool to use an approach like Uber, where you create the request, and you get a car pretty soon. We thought it would be cool to have something like that to find a sex buddy." From that brainstorm came Pure, a new app that brings the on-demand convenience of Uber to the bedroom. They hope to be part of a cultural change surrounding online sex-discovery. They've enlisted female sexologist Carol Queen to help them reach women, and they're planning a series of marketing events at New York bars in the coming weeks.