OPW INTERVIEW - Aug 6 - I really like ThreeDayRule. They’re discerning about their membership, and offer events and reasonably priced matchmaking. Here’s my interview with the CEO, former VH1 TV show producer Talia Goldstein. - Mark Brooks
ThreeDayRule.com has been around for a couple of years, right?
It has. It started as a city search for girls. We would tell girls where to go based on their guy type. That became really popular among girls but also among the guys. From there we started hosting singles events. We had about 500-600 people at each event. At that point I quit my job as a TV producer, and started Three Day Rule, the matchmaking service. In September 2012, we built the online version.
What are the pitfalls of events, and what do you do differently?
We have singles events for men and women, and the ratio has to be even. We find really cool locations, offer them free drinks or appetizers, and we let them mingle among themselves. Those make for the best events. We also do events just for men or just for women. For example we had an event called The Night of Beauty, where our single girls get their hair, makeup and nails done.
How do you monetize, and what do you do for members?
We have the online division, which is a curated dating site so not everyone is accepted. You have to apply or be invited to get online. Then we have our matchmaking service as well. We curate these events so we can go in with our matchmakers and meet the most quality people.
I know you turn people away. How do you cover that with them when they come back and say, "I really want to be a member"?
It is a little bit difficult, and just because somebody is denied from the site, it doesn't mean that they're not a great dater. They're just not right for our dating site. We are really looking for busy professionals that are ambitious and have a great career.
What would be an example of somebody who wouldn't be a good fit for Three Day Rule?
I can't tell you the exact secret sauce.
How would you say your services differ from a traditional matchmaker?
We are in between mass market dating sites and matchmaking. On the online version, you are sent one match a day. Everybody is assigned a matchmaker. You can reach out to a dating coach, a stylist or you can do a photography session.
The typical matchmaker is 5K and the higher end are at $60K. What do you charge roughly?
It depends on what you're looking for, but it's about $3K in average,.
Do people come in for an interview, or is it done online?
We have matchmakers in the cities we are open in, and we will continue to do that. So, they meet with our matchmaker in person.
Where would you like to be at the end of 2014?
We are in Los Angeles and New York, and this month we will be launching San Francisco. So, we are really hoping to launch a different city every couple months; Chicago, Dallas, Boston.
Are there any business development type folks you'd like to reach out to that can help?
We are doing a lot of partnerships with brands. So, any partners who would be interested in working with our members we'd like to reach out to.
