BUSINESS INSIDER - Sep 9 - HowAboutWe launched in 2010 by Brian Schechter and Aaron Schildkrout. Users post date ideas, and those who are interested in specific dates can then contact the person and meet up. Schechter and Schildkrout launched the site because other sites don't push people to meet offline. Their idea almost worked too well. Realizing that they were losing the successful matches, they launched a product for couples. HowAboutWe for Couples aims to curate, book, and set up dates for couples. So far 13k couples have signed up.