MERCURY NEWS - Sep 1 - Twine launched on July 31st and wants its users to connect based on common interest instead of relying on looks. Twine stands out by initially hiding members' identities and appearances, according to Mark Brooks, an iDating industry analyst and consultant. It vows to keep an even ratio of men to women in each city, which solves a criticism of digital dating that women get "inundated by guys and guys are often ignored," Brooks said. In 2011, for the first time, singles spent more time on dating apps than on dating websites, according to IBISWorld. "This app world we live in now is not going to be around forever," said Marc Lesnick, who organizes the annual iDate conference. Users continue to complain about the limited features available on their smaller smartphone screens, along with advertisers who don't like the size of their ads, Lesnick said.
by Dan Nakaso
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