UPSTART BUSINESS JOURNAL - Sep 24 - "Men are on all the apps", says Molly Messenger, head of product at Swoon. Women, on the other hand, tend to be more skeptical. That's where Swoon hope to stand out. It is a free mobile dating app, similar to Tinder, that is geared toward making women comfortable using their smartphones to find dates. In the coming months, Swoon will release female-only features, such as the ability to text profiles to a friend. The big challenge that awaits Swoon is monetization.