MARKETING WEEK - Sep 9 - UK's leading dating sites including eHarmony, Guardian Soulmates, Match.com, MySingleFriend, Dating Factory, Lovestruck, FreeDating, are founding members of the Online Dating Association (ODA), a new industry initiative. Members of the ODA will sign up to a code of conduct which insists that members are transparent with consumers over pricing models, whether they are billed on a repeated basis, data privacy, and the authenticity of dating profiles on its site.
by Ronan Shields
See full article at Marketing Week
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