UK Dating Sites Found Body To Clean Up Industry

MARKETING WEEK - Sep 9 - UK's leading dating sites including eHarmony, Guardian Soulmates, Match.com, MySingleFriend, Dating Factory, Lovestruck, FreeDating, are founding members of the Online Dating Association (ODA), a new industry initiative. Members of the ODA will sign up to a code of conduct which insists that members are transparent with consumers over pricing models, whether they are billed on a repeated basis, data privacy, and the authenticity of dating profiles on its site.

by Ronan Shields
See full article at Marketing Week

Comments

[Dan Winchester]

Jackie Elton (Christian Connection) and myself both serve on the ODA board and will be at iDate Köln. If anyone is interested in having an informal conversation about what we are doing please feel free to approach either of us.

[Mark Brooks]

Thanks for your efforts with this Dan. Its great to know Jackie is involved as well. Standards are much needed, and its best the industry drives these standards collectively.