ITV - Oct 30 - In the last night ITV tonight show - Looking For Love, Jonathan Maitland investigated the shift in attitudes towards Internet dating and its effect on relationships. There are 9M online daters in UK. 1 in 5 relationships now start online and ~23% of recently married UK couples met on the Internet. The online dating clearly works but there are some downsides such as scammers. Jonathan interviewed Sonia Richards who was a victim of “romance dating fraud” and sent ~12K pounds to a Nigerian scammer. He talked to Ryan Pitcher, a former GlobalPersonals.co.uk's employee about his job to send fake messages of love to help boost company profits. Jonathan also attended the last iDate conference in Cologne and asked Mark Brooks whether singles are spoiled for choice because of online dating. You can watch the show here.