WIRED.CO.UK - Nov 18 - Carrot Dating app allows members to send "bribes" to women in exchange for a date. CNN thinks it's crass. Venturebeat calls it disgusting. The Inquisitr says it treats women like dogs. But everyone is talking about it. Brandon Wade structured his team to focus on publicity. "Marketing and PR represents ~40% of the team. He does admit that launching a company based on controversy is "a double-edged sword". "It can grow very quickly but you ruffle a lot of feathers. Repairing that is the next challenge." "It's the most calculated form of marketing I've seen for a long time," says Jason Goodman, CEO of marketing agency Albion. "The dating category is over-supplied and completely undifferentiated. He's resorting to extreme controversy. And the media has been suckered into the process."
by Olivia Solon
See full article at Wired.co.uk
Mark Brooks: Deliciously and totally outrageous. Brandon Wade continues to up his game to disgust and delight an ever widening circle of singles.
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