FAST COMPANY - Nov 20 - HowAboutWe cofounders Brian Schechter and Aaron Schildkrout started a site for couples, named HowAboutWe for Couples. The National Marriage Project found that married men and women who go on a date at least once a week were 3.5 times more likely to report being "very happy" in their marriages. HowAboutWe did a sizable database of ideas for dates. The couples site operates in a similar way to the matchmaking site: Pay $18 per month to browse dates and earn a free one, then pay per date based on which one you choose. Though only 12% of users who met through the site are using the couples feature, Schildkrout says that HowAboutWe for Couples has maintained a 90% month-over-month retention and has ~500K users.
Mark Brooks: 12% retention into their married program is a phenomenal success!