FINANCIAL TIMES - Dec 12 - Shaadi.com was launched in 1996 when founder Anupam Mittal’s mother was trying to arrange a marriage for him. Shaadi.com now attracts ~10K new members every day. The registration form asks for users community, sub-community and the colour of their skin. Some 20% of registrations are done by a friend or relative. Shaadi also opened physical retail centres across India to boost registrations. The matchmaking industry generates $32.3B every year.
by Avantika Chilkoti
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$32B is incorrect. The entire Indian wedding industry, including the matchmaking industry, generates ~17B a year.
http://www.mapsofindia.com/my-india/india/recession-resistant-wedding-industry-in-india
The figure should be ~100M for the matchmaking industry in India.
http://qz.com/54134/indias-most-popular-matchmaking-service-is-finally-being-used-in-india/
Posted by: Irena Broks | Dec 15, 2013 at 08:25 AM