WEBWIRE - Dec 17 - Aaron Stein, in charge of user acquisition of HowAboutWe, will present on user acquisition strategies for dating sites and mobile dating apps. He will cover pros/cons of major traffic channels, key sources to test, best practices for tracking across mobile and desktop, tools to use, and whether to run acquisition in-house or employ an agency. The iDate is taking place on January 14-16 in Las Vegas.
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