- Be creative and different. Step away from the norm to give your brand a creative edge.
- Brand identity isn't simply your logo. Consider all the elements when deciding your strategy, including brand name, visual identity, communications and tone of voice.
- The dating industry is a homogeneous-looking crowd. Your competitors gives you an opportunity to craft a unique brand identity around your key points of difference.
Once you've carved your niche with a creative brand identity, keep it core to all your communications.