Creativity - The Key To Catching Customers

THE GUARDIAN - Jan 20 - Co-founder of dating site Loveflutter reveals how his company has stood out in a crowded market.

• Be creative and different. Step away from the norm to give your brand a creative edge.
• Brand identity isn't simply your logo. Consider all the elements when deciding your strategy, including brand name, visual identity, communications and tone of voice.
• The dating industry is a homogeneous-looking crowd. Your competitors gives you an opportunity to craft a unique brand identity around your key points of difference.

Once you've carved your niche with a creative brand identity, keep it core to all your communications.

by Daigo Smith
See full article at The Guardian

See all posts on Loveflutter