MARKET WATCH - Dec 30 - Zoosk typically sees a 26% increase in signups during the two weeks after Christmas. Grindr had a 15% rise in activity on Thanksgiving and ~30% to 50% increase on Dec. 25. Tinder experiences a 5% to 7% surge in users on Dec. 26. “Hanukkah, Thanksgiving and New Year are when singles around the dinner table think, ‘Maybe it would be better to have a partner,’” says Mark Brooks, a dating-industry analyst. “That’s when they start hitting dating sites in droves and go on dates before the indigestion sets in.” "Family should come first. They’re going to be around for you long after your relationships,” he says. “The trick with holiday dating is to make sure no one feels neglected.”
by Quentin Fottrell
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We're now in peak season for the iDating industry. Worldwide 120 million people are hitting dating sites according to comScore. And the number of mobile dating app users is booming. Actually, the number of iDating online site users is down year over year, as singles realize that mDating is a superior and far more convenient experience. Singles need to respond quickly to other hot singles, or lose them to the competition.
Posted by: Mark Brooks | Jan 03, 2014 at 06:44 AM