TRUE.com Domain Sold For 350K - Online Personals Watch: News on the Online Dating Industry and Business

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Comments

Mark Brooks

TRUE is dead! Long live (the lessons learned from) TRUE.

Don't screw your members! Don't use fakesters. Focus on the longer term. This was a great missed opportunity. Its also a lesson in branding. TRUE seems like a great name, but it isn't. Its way too generic. A brand is a position in someones mind that you own. TRUE was always challenging as a brand.

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