DOMAIN INVESTING - Jan 29 - The buyer and new registrant is TrueCar.com, a car pricing and comparison website. True.com was purchased for $350K in an all cash deal. Prior to the sale, True.com was used as a dating site.
by Elliot Silver
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TRUE is dead! Long live (the lessons learned from) TRUE.
Don't screw your members! Don't use fakesters. Focus on the longer term. This was a great missed opportunity. Its also a lesson in branding. TRUE seems like a great name, but it isn't. Its way too generic. A brand is a position in someones mind that you own. TRUE was always challenging as a brand.
Posted by: Mark Brooks | Jan 30, 2014 at 10:27 AM