TIME - Feb 5 - Tinder has become a dating phenomenon in just 17 months. Its founders Sean Rad and Justin Mateen first met in a private high schools in LA but their story began at University of Southern California in 2004. They were both working on their own side businesses, so they decided to join forces. Rad is responsible for introducing Mateen to the iPhone. It changed his life. In the beginning, 90% of Tinder users were between the ages of 18 and 24. After 17 months of growth, Tinder’s college-aged users are ~50%. “We always saw Tinder, the interface, as a game,” Rad said. "It doesn’t even matter if you match because swiping is so fun.” Rad found his serious girlfriend on Tinder. Future plans involve helping people get to know the people they have been matched with better.
by Laura Stampler
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The fantasy power of Tinder is strong. Bored students are merrily swiping in classrooms around the USA. I wonder how the app is monetizing?
Posted by: Mark Brooks | Feb 07, 2014 at 04:12 PM
It's interesting how the involvement of IAC has been written out here - I expect part of Tinder's appeal is that it's not a big corporate like Match.com.
On the flip side, IAC are now openingly acknowledging their ownership (http://iac.com/brand/tinder) so will be interesting to see how they play this out.
Posted by: Ross Williams | Feb 08, 2014 at 06:04 AM
...and what comes out of Hatch Labs next.
Posted by: Mark Brooks | Feb 11, 2014 at 02:04 PM
Probably not a lot - they closed it a year ago.
(see http://betabeat.com/2013/02/iac-shut-down-closed-hatch-labs-new-york-los-angeles-dinesh-moorjani/)
Tinder is it.
Ross
Posted by: Ross Williams | Feb 11, 2014 at 02:20 PM
Thanks for the heads up Ross.
...and what comes out of IAC next. :-)
Looks like IAC didn't appreciate having other VCs being able to bid on Hatch Labs properties.
Posted by: Mark Brooks | Feb 12, 2014 at 10:31 AM