Online Making Up Apps Sprung Up - Online Personals Watch: News on the Online Dating Industry and Business

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Comments

Mark Brooks

This should be a natural extension for iDating sites. The point is not for iDating sites to make money from such services, but merely to remain in front of people. These kinds of services, brand extensions, should help dating sites build good-will so couples are more inclined to tell their friends about the dating site that has not only helped them meet, but helped them keep their relationship together. And if the relationship doesn't work out for the long term...increase the likelihood that they'll stay loyal to the dating site in question.

HowAboutWe, eHarmony and Match have couples products now. None offer counseling yet.

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