NY TIMES - Mar 11 - Couple Counseling & Chatting is a free app created by a real-life therapist, Marigrace Randazzo-Ratliff. It helps couples figure out why they’re arguing. Other new apps meant to enhance communication and ease or prevent conflicts have sprung up, such as Embre and Romantimatic. Older apps include Fix a Fight and Love Maps. Since its release on Feb. 12, Couple Counseling & Chatting, has had ~17K downloads, ~70% of them by men.
This should be a natural extension for iDating sites. The point is not for iDating sites to make money from such services, but merely to remain in front of people. These kinds of services, brand extensions, should help dating sites build good-will so couples are more inclined to tell their friends about the dating site that has not only helped them meet, but helped them keep their relationship together. And if the relationship doesn't work out for the long term...increase the likelihood that they'll stay loyal to the dating site in question.
HowAboutWe, eHarmony and Match have couples products now. None offer counseling yet.
Posted by: Mark Brooks | Mar 12, 2014 at 05:53 AM