WASHINGTON POST - Apr 18 - When Gary Kremen, founder of Match.com, did his first TV interview, he said his site would “bring more love to the planet than anything since Jesus Christ.” Neil Clark Warren started eHarmony with a vision to “literally change the world.” Three weeks ago, OkCupid helped galvanize support for the ouster of Brendan Eich, the CEO of Mozilla. Dating site may go to bat for certain interest groups, but only when doing so is easy, cost-free and consistent with building its brand. eHarmony has been alone in its willingness to risk resources and sacrifice customers over politics. From 2006 to 2008, the site spent millions to fight gay daters who demanded that eHarmony cater to them. “As online dating plays an important role in how we fall in love, we have a growing responsibility to advocate for our customers,” says Brian Schechter, co-founder of HowAboutWe. “This of course involves advocating for equal rights and respect for all sexual orientations.”
by Dan Slater
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