USA TODAY - May 20 - Match.com and Three Day Rule announce partnership to get Match into high-dollar matchmaking. eHarmony launched eH+ ($5k service) matchmaking in Jan. "They've got very significant market shares. Between them, they own the industry, and where do they go from there?" dating industry analyst Mark Brooks says. "They have two problems — a limited number of people left to reach and a limited price point."
Matchmaking has exploded in the past few years. Bravo's The Millionaire Matchmaker and other copycats have targeted the professional who has plenty of money but not enough time to hunt for a relationship. Traditional dating sites, which have millions of daters, haven't tried to reach this profitable market until now. Match.com gets a cut from each customer at Three Day Rule, says Sam Yagan, CEO of Match Group. Three Day Rule has matchmakers in New York, L.A., Chicago and San Francisco and will add matchmakers in Dallas, Boston and Washington by the end of the year. Six months costs $5k.
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