NEWSWEEK - May 1 - Zach Barnhorst, a clothing designer, used Tinder to encourage women to shop at his business. He saw a 200% increase in unique visits to his site, and was surprised by the positive feedback he received on Tinder. Tinder’s co-founder, Justin Mateen, has heard of the app being used by modeling agencies as a scouting device and by party promoters to send invites en masse. “All we are doing is allowing the introduction of two people,” says Mateen, whose co-founder, Sean Rad, used the app to hire his assistant. “We don’t even consider Tinder a dating platform - it’s a connection platform.” Traditional dating sites have also seen more users job hunting.
by Hannah Miet
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