CHRISTIAN CONNECTION BLOG -July 9 - Following the recent upheaval at Spark Networks, questions arise as to the long-term sustainability of the niche-dating industry. Unsuccessful attempts to apply mass marketing techniques to niche dating site reminds marketers that users subscribe to a niche product for the sense of community, individual focus, and safety it provides. Many larger white label networks are falling short in creating the safe, trustworthy environment members expect from niche-based communities.
by Jackie Elton
See full article at Christian Connection blog
Comments