ONLINE MEDIA DAILY - Aug 13 - BBB's National Advertising Division said the site should stop advertising that it has been responsible for more happy marriages than other dating sites. The decision came in response to Match.com's challenge to an ad campaign touting eHarmony as the No. 1 site for marriages. The ad campaign drew on a 2013 study commissioned by eHarmony. Match.com said that the study doesn't support eHarmony's claims, as study participants who said they met on Match (24.34%) was almost identical to those on eHarmony (25.04%), and 7.21% met on Yahoo, a co-branded version of Match.com for part of the time period covered by the study. eHarmony said it will take the recommendation into account.
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BBB Tells eHarmony To Nix Best-Marriage Boasts
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