GEEKWIRE - Aug 14 - Siren is a unique tool that lets women make the first move and takes inspiration from Seattle entrepreneur Susie Lee’s experience as a respected contemporary digital artist. Arriving in the App Store this week, the app gives power to women and ditches the notion of “matching”. While both men and women compile their profiles in the same way, only females are allowed to make the first move, giving her control of visibility and maintaining a certain level of safety. The company has raised $410K and plans to reel in revenue include a sponsored “Question of the Day,” and in-app purchases, along with a membership program.
by Taylor Soper
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