MARKETWATCH - Sep 13 - "Dating algorithms match two sets for data,” says Amy Webb, author of “Data, a Love Story: How I Gamed Dating to Meet My Match. “That doesn’t mean that the algorithms helps us find the perfect mate. In order to match people based on more than preferences, you’d need more sophisticated machine learning,” she says. "Making sense of dating algorithms is a virgin science and is still more miss than hit, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch. "When people do find somebody they like, sites don’t often know why or how they’ve been successful, he says. “So we don’t really know when the algorithm has worked. That will change soon, with the rise of mobile and wearable computing. We’ll be able to survey singles when they leave dates to know just how well it went. That’s critical for us.” Dating sites are more likely to work if people are who they say they are. 54% of users say dates have “seriously misrepresented” themselves in their profiles, according to a 2013 study by Pew Research Center.