TELEGRAPH.CO.UK - Sep 21 - Many country-loving singles aged 18-26 join Young Farmers, an organisation with 25K members that arranges ski trips and dances for young country dwellers. Lucy Reeves and her sister Emma failed to meet anyone through Young Farmers, so they founded Muddy Matches in 2007. The site has now 100K members and 50% of its traffic is via mobile. Muddy Matches launches a new app, destined to become 'Tinder for country types'.
Mark Brooks: MuddyMatches gets 55k hits a month according to Similarweb. Mostly in the UK. The big daddy in this niche is FarmersOnly.com with 1 million visit a month mostly in the USA. It's hard to believe the farming dating niche is so huge. But farmers are in demand, and they have good coin to spend on dating. They don't have so much time to be going to bars.