STANDARD.CO.UK - Sep 26 - The co-founder of OkCupid, Christian Rudder, said his company ‘doesn’t really know what it’s doing’ when it comes to matchmaking. When we are introduced to someone at a party, we know pretty quickly whether we’re interested in them. We use our social radar. Most dating sites try to do precisely the opposite: engage the rational, analytical side of the brain. Eli Finkel, a social psychologist at Northwestern University, believes that real-life social interaction elicits something crucial that online profiles cannot. ‘Science hasn’t yet figured out exactly what that “something” is,’ he says. There is plenty of evidence that pictures can tell us very effectively what someone is like. It takes 100 milliseconds. London-based photographer Saskia Nelson runs Saturday Night’s Alright, producing images for online daters. She says the things to consider first in dating pictures are clothes, hair and accessories.
by Michael Bond
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