Avoid Delusional Thinking In Start-up Growth Strategy

@ANDREWCHEN - Oct 13 - IAC’s HowAboutWe co-founder, Aaron Schildkrout, explains a basic overview of why magical thinking is so pervasive in early stage online dating distribution strategies, with regards to Virality, Press, BizDev, Content, SEO, and Paid Acquisition / Direct Marketing. He explains that the most important and powerful customer acquisition tactic is building a product that people love. The other tactics are important — and sometimes become the key to growth — but in almost no consumer product cases can they be relied upon.

by Aaron Schildkrout
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