NY TIMES - Oct 17 - In recent weeks, two new mobile dating apps have been launched. One, called Meld, is marketed to black professionals seeking meaningful long-term relationships; the other, Luxy, invites wealthy individuals to find someone with whom to share their high-end lifestyles. Luxy is a mobile-based app by the same people who thought up MillionaireMatch.com. Luxy’s launch, however, provoked a lot of backlash. The news release called the service “Tinder minus the poor people.” Meld elicited some skepticism as well. At Ebony, Kirsten Magwood asks whether separating black people from a larger pool of singles is necessary: “Is racially based dating a dated concept in 2014?”
by Anna Altman
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As most dating sites know, marketing is the most essential element to success. For example, creating a Controversial and scandalous affairs dating site could be just the same as someone cheating on match. Jdate successfully markets itself to a niche culture, and is probably more successful than the generic date,com. Niche sites can be successful marketing to people looking for a specific interest.
Posted by: bob | Oct 27, 2014 at 12:05 PM