Is Online Dating Revealing Our Biases, Or Reinforcing Them? - Online Personals Watch: News on the Online Dating Industry and Business

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As most dating sites know, marketing is the most essential element to success. For example, creating a Controversial and scandalous affairs dating site could be just the same as someone cheating on match. Jdate successfully markets itself to a niche culture, and is probably more successful than the generic date,com. Niche sites can be successful marketing to people looking for a specific interest.

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