Plenty Of Fish Bets It All On Mobile - Online Personals Watch: News on the Online Dating Industry and Business

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“Grab as many users as you can, then figure out what to do with them.”

Makes little sense to spend big money acquiring members that you can't effectively monetize. Empty calories. Given the high churn of online dating services, the users that you "grabbed" will likely be long gone by the time you figure out how to get a positive ROI.

Markus Frind

Since when do free sites pay to get users?


I don't know, you tell me...

Markus Frind

A few remarketing ads and small advertising for desktop web is not spending big money. Advertising never accounts for more than 5% of signups.

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