THE ATLANTIC - Oct 13 - Last week, IAC launched Delightful, a dating site aimed at people who seek love and relationships, rather than just hookups. It will be headed in part by the comedian Steve Harvey, who will serve as the brand’s “Chief Love Officer.” “This is our first brand focused on the L word as opposed to other brands that focus on dates,” said Sam Yagan, the Match.com CEO who will run Delightful with Harvey.
Q: What is your role at Match?
A: We sold OkCupid to Match in Jan '11. In Sep '12, I became CEO of all of Match. We haven't slowed OkCupid down. I run all the brands like cousins. You want your cousins to do well, but you want to do better.
Q: Why did you decide to pursue dating?
A: Before we launched SparkNotes, everybody used CliffsNotes, which was sort of the Match of study guides. What really made it work is that SparkNotes was a better product than CliffsNotes, and it was free. We decided for online dating because it was one of the things people pay for, and we wanted to make it free.
by Olga Khazan
See full article at The Atlantic
See all posts on OkCupid
See all posts on Match
See all posts on Delightful