SEEKING ALPHA - Oct 16 - Despite a great product, the large marketing expenses (72% of revenue in fiscal 2013) and expected premium valuation of $8-$16 raise investing concerns. The question: Is any price in that range a good incentive to purchase shares, or could this be a short candidate once it goes public? Acquisition offers may be unlikely with limited IP and a game like user experience similar to OkCupid or Tinder, specifically if the company is priced at a premium in its IPO.
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