PRESS RELEASE - Oct 27 - Dating Insights is a new patent-pending feature that allows members to see a holistic, data-based view of their dating activity and preferences as determined by Zoosk's Behavioral Matchmaking algorithm. Zoosk's Dating Insights is broken up into three sections: Who Likes You, Who You Like, Your Dating Style which sheds light on a member's activity levels and gives tips on how to use the information they've gathered through Dating Insights to become a more successful online dater.
Mark Brooks: Remember Dan Slaters book, Love In The Time Of Algorithms. Well, it got renamed to Data, A Love Story. Personally, I don't think users give two hoots about algorithms and data. These words are a huge turn off to users actually. What they care about is insight. And that's what Zoosk, and the rest of the industry, would do well to serve up more of. I applaud this new feature from Zoosk. So you have data, and algorithms, but users don't care until you show them what you can do with it! :-)