CNW - Nov 18 - Lavalife.com, Canada's longest standing dating site, is ready to unveil their new website. Lavalife is moving away from algorithms. Its new campaign ads will start to populate in January 2015. The focus of the creative will focus on "fun and exciting moments" of dating rather than the end result, with two people sharing experiences and interests rather than highly romantic and intimate moments.
The full article was originally published at Broadcaster Magazine, but is no longer available.