AD AGE - Jan 16 - Gillette paid the popular dating app to test the theory that unkempt facial hair, from stubble to full beards, wasn't as desirable on Tinder as a clean-shaven or well-groomed face. The Procter & Gamble razor brand, working with Publicis shop MRY, is now promoting the results on a website at Shavetest.com. The campaign also offers a glimpse into Tinder's evolving revenue-generating strategy.
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