FUSION - Feb 21 - Building off the success of Hinge, SparkStarter connects users with friends of Facebook friends. SparkStarter relies on users' friends to recommend potential dates from their Facebook friend circle, based on their real-life knowledge of the people involved. “We never see ourselves as we really are, or the way others do,” said Jessie Kay a LA-based matchmaker. “People are happy to point out other peoples’ faults, but never their own.” Recently Facebook surveyed 1500 users and found out that many couples were meeting through friends.
by Taryn Hillin
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