WSJ - Feb 19 - The League, which launched in January and has raised $2.1M is for people who are “too popular as it is,” according to its site. 30% of the app’s users have advanced degrees, and 18% are executives, VPs or founders, according to The League’s founder and CEO Amanda Bradford. The app has a long wait list. 80K people currently are waiting for admission. The League isn’t the only player trying to get a piece of the more than $2B that the online dating industry is worth in the U.S., estimates Mark Brooks, CEO of Courtland Brooks, a firm that helps dating companies with business development and media relations. Bradford claims The League’s market lies somewhere between those of staid Match or eHarmony, and Tinder. “The goal is to keep The League well-balanced, diverse and classy,” Bradford says.
by Georgia Wells
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