NY TIMES - Mar 13 - JSwipe is like JDate combined with Tinder. The app started last April. Instead of attributes like favorite movies, users indicate their degree of Jewishness (among them: Just Jewish, Orthodox and Willing to Convert). The app's founder, David Yarus (28), describes typical JSwipe users as “millennial Jews whose grandparents and mothers are saying, ‘When are you going to marry someone Jewish?’ ” The app has ~250K users in 70 countries. Much of the growth has been through word of mouth, with users acting like yentas.
by Clare Malone
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