QZ.COM - Mar 25 - In March, Tinder announced it was moving to monetize its service with Tinder Plus. For a company said to be valued at ~$1B, the move was inevitable, but also risky. Tinder has built its reputation and user base around a casual, fun and totally free-of-charge experience. Competitors will likely be keeping a close eye on whether Tinder is able to cash in on its estimated 50M+ active users. “Tinder is certainly setting the pace and is kind of the bellwether for whether these apps can be monetized,” said Justin McLeod, CEO of dating app Hinge. “The investment dollars are going to depend going forward on whether Tinder is able to monetize.”
by Ryan Bort
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