How Does Your Dating Site Rate On BBB, And Does It Matter Anymore?

COURTLAND BROOKS - Mar 2 - The Better Business Bureau (BBB) non-profit was founded in 1912 and is one of the places consumer look to check up on company reputations, and to complain. Unlike RipoffReport, BBB helps consumers reach an agreement. Each company gets an A+ to F grade, based on multiple factors, such as number of complaints, size of the company, responsiveness and willingness to resolve the issue, etc. We've looked at the top dating sites to see how they're doing on BBB.

• Match.com: A+ rating, 1954 complaints, 1333 were resolved, and Match.com made a good effort to resolve the remaining 621
• eHarmony: A+ rating,  743 complaints, 600 were resolved and made a good effort to resolve the rest.
• Zoosk: A+ rating, 383 complaints, 365 resolved
• Manhunt.net: A+ rating, 7 complaints, 6 resolved
• SparkNetworks: B+ rating, 340 complaints, all responded to, 249 resolved
• SeekingArrangement: B rating, 6 complaints, 5 resolved
• SnapInteractive: C rating, 9 complaints, 7 resolved, 1 not answered
• OKCupid: F rating, 91 complaints, 14 resolved,  failed to respond to 52 of them
• POF: F rating, 187 complaints, failed to respond to 183
• AshleyMadison: F rating, 45 complaints, 27 resolved, failed to respond to 13
• DateHookup: F rating, 2 complaints which were ignored
• Other dating sites with F ratings are Adam4Adam, FarmersOnly.com, PeopleMedia sites.

But does anybody really bother checking the BBB anymore? Is it worth getting the BBB accreditation (fee involved) to show your potential customers that you're a trustworthy business? Some argue that BBB (a once reputable organization) has become corrupted by their own “revenue generating” accreditation process. Your comments please....

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Comments

[Wanify]

Most people don't know about the BBB these days. I fear that it's becoming obsolete. What would help them would be to have their customers reviews showing up in the top of Google. This would require them to optimize their pages.

Other sites like SiteJabber and RipOffReport remain relevant because their pages are indexed in the top of Google. Personally I would love to see the BBB take over these spots. They take slander and fake reviews very seriously unlike RipOffReport, SiteJabber and others.