TECH CRUNCH - Apr 7 - Last week Tinder began experimenting with ads, by tentatively wedging a video ad for Budweiser into the core swipe left, swipe right UI. Alternatively, if users want to go 'ad-free' they can purchase Tinder Plus. Rival app Loveflutter, thinks it's come up with an alternative monetisation strategy. Tying into the app's existing 'Date Ideas' and 'Suggest-a-Date' features, Loveflutter's new 'Promoted Places' ad unit lets advertisers pay to have their listing appear when prospective daters are matched and want to find a place to actually meet offline.
by Steve O'Hear
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