PARANTAP - Apr 21 - Tinder achieved ~1M MAU in less than a year. Within 30 months, it reached 24M MAU. Tinder's first year growth strategy was "college by college" growth technique used by Facebook. "You need to identify social influencers in small areas, see who the influencers are, and target them" – Whitney Wolfe. Tinder also conducted launch parties with the requirement to display the installed app on a mobile to gain admission to the party. Tinder shifted its marketing tactics in late 2013 to begin expansion into the 25-34 demographic through a series of "city by city" launch parties.
by Bryan Hackett
The full article was originally published at Parantap, but is no longer available.
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