PlentyofFish Kills eVow.com - Online Personals Watch: News on the Online Dating Industry and Business

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Comments

Anon

Mark,
Can you elaborate on the opportunity you think there is where "we're leaving money on the table"?

Mark Brooks

I believe 10% of paying internet dating subscribers could be upgraded to higher service levels. They have limited time, and they need more service, feedback/guidance, handholding, assistance, concierge... We're myopic to memberships, but the matchmaking industry knows better. But they get to see a very small fraction of the iDating market. There's a middle ground that we're missing. In the $500-$5000 range. We've seen both eHarmony and Match try for this territory again recently. Its challenging territory, but I believe we can learn from the likes of Zhenai in China, and Matrimony.com in India, that are used to delivering more service using phone-based matchmakers and agents.

Also, if we had (clearly explained) higher tier offerings, we'd see better conversions on lower tiers. The higher tier services act as price build ups for the lower tier services.

Jay

evow is a weird sounding name, sounds similar to "evil" if you say it quickly. Not the best marketing strategy. eHarmony's hour long survey is really difficult to complete, probably weeds out the male users who are too impatient.

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