SFWEEKLY - May 13 - A new study by the app marketing platform Liftoff found that men install dating apps more frequently than women do, but women are more likely to use all features. 52% of men will create an account upon learning about a new dating app, compared to 40.70% of women. 6% more women will pay for premium services within the app than men. "Men have a strong interest in browsing but women have a stronger interest in finding a companion," said Dennis Mink, Liftoff's VP of Marketing.
by Jessica Nemire
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