SEEKING ALPHA - June 26 - Spark Networks had been suffering significant losses until mid 2014 when new management came in. Their first action was to cut the marketing spent on ChristianMingle. Almost immediately, the company became profitable, but this strategy is unsustainable. A prolonged period of subscriber attrition can be devastating. However, temporarily propping up the company has given new management time to implement its plan to reinvigorate Spark without having to worry about cash. The plan is simple: upgrade technology and begin redeploying ads dollars for ChristianMingle in a more intelligent manner. ChristianMingle looks to be partnering with mega churches and Christian organizations. CEO Michael Egan also noted that customers who were surveyed mentioned that there was a distinct lack of humor in any of the company's ads.