IBTIMES - Aug 14 - In 2014, Cliff Lerner created an app called Mutually that would connect people by the act of mutual swiping but it also recommended date spots, powered by Yelp reviews. The app didn’t take off, but he learned from it. "The real opportunity was to build a product that catered to women," Lerner said. "Our users asked for something that would help them handle men who were hostile and offensive." So he started The Grade -- an app that grades users based on their behavior. Another app, Bumble, announced its own verification system. The app will soon grant checkmarks to users who maintain a quick response time and message ratio, and have never been reported for inappropriate behavior. This type of vetting is not new. OkCupid has a red-yellow-green light system based on response time, but Bumble and The Grade are digging more into user data as a way to increase transparency.
by Kerry Flynn
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