ANEWDOMAIN - Sep 14 - Avid has planned a $200M IPO on the London Stock Exchange, which the recent Ashley Madison hack supposedly waylaid. But leaked emails suggest that the so-called LSE float was a PR-generated story handed to BloombergUK. In an April 16 message to Jason DeZwirek, the firm's largest owner at 30%, Biderman allegedly noted that even some of his "sophisticated financial advisors believed it to be true."
by Gina Smith
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No surprises here. They're always digging for new PR opportunities. Nothing builds the legitimacy of a company like lots of press hits in financial publications. And they have the double-whammy of gaining new users from these financially minded and affluent audiences as well.
Posted by: Mark Brooks | Sep 16, 2015 at 05:37 PM